When travelling on the train the other day I couldn’t help noticing not just how everybody is glued to their smartphone these days, but also how many phones seemed to be sporting rather ugly cracked and damaged screens. As you can imagine, with my background in protective packaging I probably take what might be seen as a rather unhealthy interest in such matters!
This most modern of problems has spawned a whole new industry and area of interest. A quick check on Google Trends revealed just how much this area has grown, from being a relatively unknown issue a few years ago to the dreaded fear for many of us today. Since 2009 the average number of monthly searches for ‘cracked screens’ has grown by over 600%
A whole industry, with ever more sophisticated services has grown up to support this problem. Anything from a national on-demand repair service where the repair technician comes to you and fixes your phone on the same day, to community projects such as Restart, a social enterprise that encourages and empowers people to use their electronics longer, by sharing repair and maintenance skills. Along with many high street shops offering drop-in repair services. Amazing to think that just a few years ago this problem didn’t really exist!
As screen sizes increase and we become more and more attached to our screens, taking them with us wherever we go, that dreaded moment when the phone slips out of our hands and we look down to see a cracked and crazed screen is only likely to increase.
Whilst air cushioned packaging protection can’t always be there to save the day, I like to think we’re playing our part in reducing this very modern problem by preventing breakages of fragile electronic devices during transit. And we’re constantly evolving our products to cater for the latest developments. Take care out there!
Rob Bishop
Related Articles.
The Plastics Debate – Beware Simple Solutions to Complex Problems
By Richard • October 29th, 2020Plastic is the focus of much negative attention at the moment with regard to the environment. In the rush to put all the blame on plastic however, we should be careful about coming up with simple solutions to complex problems.
Read more...Black Friday 2020
By Richard • October 15th, 2020Black Friday is now established as a firm part of the business calendar and is a major opportunity for e-commerce and high street stores to boost sales in the all-important run up to Christmas. Start planning now for an increase in orders.
Read more...54,000 Air-Filled Wonders!
By Richard • July 8th, 2019With the Wimbledon Championships now in the second week and seeing all those tennis balls being hit around the courts we got to thinking about those often overlooked and yet critical air-filled yellow balls. Inflatable stuff is what we’re all about, after all!
Read more...Back to blog