Packaging At The Ready!
Black Friday is now established as a firm part of the business calendar and is a major opportunity for e-commerce and high street stores to boost sales in the all-important run up to Christmas.
This year it’s on 27th November (that’s just 6 weeks and counting…) and time for retailers and online sellers to get ready for one of the biggest shopping days of the year, with the average shopper expected to spend over £200 during this shopping frenzy.
Black Friday has firmly established itself in the UK retail calendar and last year over 75% of retailers offered promotions and deals of some kind. In 2019, total retail spending during Black Friday was forecast to reach £8.57 billion, one of the highest levels in Europe. A study on Black Friday spending levels around the world also found that compared to their European counterparts, UK consumers allocated more generous budgets for Black Friday shopping.
If your business is expecting a sales surge, you need to start planning now how to handle the sharp increase in orders, to ensure your business can maximise on the opportunity and deliver a great customer experience. Electronic items are a big part of the sales mix from Black Friday, and these items in particular can be expensive and fragile, so protecting them effectively during shipping is vitally important.
As well as planning your promotion and product stocks, you’ll need to make sure your packaging and dispatch area is well prepared and that you have all the right packaging materials you need to ensure everything goes as smoothly as possible. Speedy and effective dispatch, and avoiding costly breakages and returns are clearly essential, as well as selecting protective packaging which minimises your shipping costs.
As packaging experts we manufacture and distribute protective inflatable packaging across Europe to protect everything from computers and electronics, glass bottles and mirrors, to valuable fine art. Our range includes biodegradable options too.
Contact our sales team today on +44 (0)1256 300480 for advice and support on effective packaging for fragile or high value items.
Related Articles.
A few of the reasons why packaging really matters to your brand
By ADMIN_AIRPACK • July 16th, 2024Some businesses seem to take packaging somewhat for granted, without putting too much thought into it or its importance. Yet, especially if you’re an e-commerce organisation, packaging is something which just about every business needs to use, whatever the size of your enterprise. And you may feel that you just want to go for the […]
Read more...
How packaging can help you to reduce your carbon emissions
By ADMIN_AIRPACK • July 16th, 2024Climate change is obviously a hot topic, and it’s already affecting every region on Earth, with most scientists agreed that human activity is its single biggest cause. So, of course, lowering carbon emissions needs to be a top priority for all businesses. But despite a flurry of pledges on the climate, global emissions have continued […]
Read more...
How inflatable packaging can improve customer retention
By ADMIN_AIRPACK • March 8th, 2024What is customer retention? Put simply, customer retention is the business of creating customer loyalty so that people make repeat purchases with you, and it says a lot about how satisfied they are with what you offer. For established brands in particular, keeping hold of loyal customers may almost be more important than attracting new […]
Read more...Back to blog
